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KEYS applies advanced distributed management system to remold and manage current B&Bs, providing high-quality products for the market and meeting both hosts and consumers’ demand. KEYS try to reduce the stock of properties, fully exploring the value of old and vacant houses (apartments). The current cooperation between KEYS and estate industry is the further practice and creative revolution of this value. Aiming at the pain point of the market, KEYS provides unique professional hosting service and platform for offline customers, including personalized decoration, standard customized supplies, worriless sanitation and maintenance service, and multi-channel marketing and promotion. The model has been effectively applied to over 4000 B&Bs spreading out in Shanghai and Hangzhou. On the other hand, online distribution platform guarantees the distribution of properties and a stable customer source. The platforms form a complete and effective B&B management system.
The business model of KEYS is the combination of online B&B platform and offline distributed management system. KEYS gets the property with our core self-developed system with low cost and get high profit with efficient fine management and marketing.
KEYS promotes on social media with the advantage of online celebrities (KOLs) or popular B&Bs. On the other hand, KEYS strengthen brand value and exploit the market by multi-dimensional brand partnership. The first dimension is conference and forums. KEYS has been continuously authorized as the unique provider of accommodation service for BOAO Forum For Asian in the past three years. The second is the deep cooperation with retail platform, exploring the combination of accommodation (and traveling) and new form of retail industry. And the third one is to cooperated with estate industry, developing the new form of traditional estate industry, and at the same time, exploiting extremely new market and business for KEYS.