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The Philippine Department of Tourism (PDOT) is a national tourism organization (NTO) charged with the responsibility to encourage, promote, and develop tourism as a major socio-economic activity to generate foreign currency and employment and to spread the benefits of tourism to both the private and public sector. PDOT is the primary planning, programming, coordinating, implementing and regulatory government agency in the development and promotion of the tourism industry, both domestic and international, in coordination with attached agencies, other government instrumentalities and private sectors.
The Philippines has largely been undiscovered, with its 7,641 islands providing many excellent opportunities for tourism purpose. PDOT, through its office in Shanghai, provides the strategic direction for the country to become a major player in the Chinese market outbound travel. Given its unique, diverse natural and cultural attractions, the Philippines envisions a vibrant, inclusive, and sustainable tourism development.