Ricolee

Rico Lee Studio was established in 2013

It’s a new fashion designer brand which is engaged in outdoor technology-based fashion.

High-tech materials application，ultimate pursuit of function, strong and strengthening tailoring are the characteristics of Rico Lee.

Rico Lee has worked as a fashion designer for more than 15 years and has work in outdoor industry for more than 7 years.

Rico worked for Northland and ACOME as the Design director and R&D director.

2014, Rico is the first Chinese designer who showed fashion * outdoor collection in Shanghai Fashion Week.

2015, Rico was the first Chinese designer to show “urban outdoor” in ISPO Beijing.

2016, Rico was the first Chinese designer who won the “BRAND NEW” prize in ISPO Munich.

Rico entered into the Chinese outdoor industry at the beginning of its outbreak, and he experienced the serious homogenization of this industry in China.

While devoting to the frontier function technology exploring, he tried to bring technology into urban life with the “Beautiful technology” idea, it is aimed to create the functional products that is corresponding to the modern lifestyle and fashion tastes.