Orange Treasure Cultural

Obyber Introduction

Obyber Culture (“Obyber”) is a Shanghai-based company specialising in international cultural exchange and brand management, the owner of the “Shanhai Hui” brand. Its services cover international cultural event planning, foreign-affairs reception and protocol, cross-border brand promotion, cultural-tourism matchmaking, and international conference and exhibition operation. With high-standard execution and global vision, Obyber facilitates connections between Chinese and foreign local governments, enterprises and institutions.

Brand Narrative: Six-Dimensional Value Anchors. The name Obyber derives from “Opportunities Beyond Yours Bonding Every Region”, whose six initials embody its core values: opportunity identification and value capture, boundary breaking and paradigm reshaping, client-oriented co-creation, resource connection and ecosystem integration, full-scenario coverage, and localised operation. The “Shanhai Hui” brand’s philosophy is “Mountains and seas interlink; we gather for the future”.

Obyber operates through two core business pillars. The International Cultural Mutual Learning pillar, as a platform for cross-civilizational dialogue, focuses on art exhibitions, cultural IP development and integrated cultural-tourism initiatives. The other pillar, International Business Exchange, provides cross-border commercial services, including market-entry support, investment matchmaking, government-enterprise coordination and business study tours.

Deeply engaged in the Belt and Road Initiative, Obyber focuses on regions including Central, East and Southeast Asia, as well as Central and Eastern Europe and Western Europe, and maintains strategic partnerships with the consulates-general in Shanghai of more than 20 Asian and European countries, delivering numerous cultural-exchange, trade-promotion and brand-promotion projects. It has grown into a vital bridge connecting China to the world.

Going forward, Obyber will continue to expand its global partnership network and deepen multilateral exchanges. Rooted in cultural bonds and mutual trust, it will pursue opportunities through mutual learning and shape a shared future via shared value creation.