JEWEL REAL

JEWEL REAL is a designer jewelry select boutique located at No. 110 Changshu Road, Shanghai. Founded and operated by founder Ren Xiaohan (Vincent), he earned his bachelor’s degree in Fashion Design from Donghua University before completing his postgraduate studies in Jewelry Design in Birmingham City University, UK. Years of deep industry immersion have allowed him to continuously connect with talented, promising independent designers.

This journey inspired the core vision behind the boutique: in an era dominated by algorithmic traffic, many exceptional designers are overlooked due to a lack of channels and exposure. JEWEL REAL is dedicated to building a direct-to-consumer offline showcase for designers, ensuring great design is truly seen.

Over the past six years since its opening, curated selection has remained the boutique’s highest priority. Guided by sharp aesthetic judgment, it has earned widespread market recognition, with “the owner has exquisite taste” becoming its most recognized tag among clients. Rooted in Shanghai’s inclusive and cosmopolitan spirit, JEWEL REAL has crafted a space rich in Haipai (East-meets-West) cultural ambiance, allowing design and local heritage to thrive together. Driven by an exacting mastery of fine colored gemstones and fine jewelry craftsmanship, JEWEL REAL has cultivated a high-end clientele primarily composed of high-net-worth women, offering one-on-one bespoke customization and exclusive VIP services.

Currently, the store represents nearly 100 signed independent designers alongside its bespoke jewelry business—regularly inviting resident designers for scheduled in-store collaborations and hosting offline salons. By bridging designers directly with clients, JEWEL REAL creates a space where both products and services can flourish.