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L’IDeA was founded in Shanghai, China in 2016, by Edoardo Petri, a famous Italian designer and architect, who founded this trading company based on the concept of Italian life, to introduce the Italian lifestyle as well as the concept of Italian life into China’s imported furniture market, and at the same time, to introduce the excellent. L’IDeA also introduces excellent design brands and high-end Italian furniture brands into China’s furniture and home furnishing industry, and is a famous importer and distributor of high-end Italian furniture brands in China. Based on Italian design concepts and professional knowledge, L’IDeA introduces the Italian lifestyle and concepts to the Chinese market, which has now become a palpable reality. Designed by renowned Italian architect Edoardo Petri and his design team, the L’IDeA showroom is located in Jiaozhou Road, Jing’an District, Shanghai, China. L’IDeA’s furniture dealers in China have showrooms in all the first and second tier cities, presenting Italian quality of life and Italian high-end furniture products to the Chinese market in close proximity.