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Switzerland’s appeal as a holiday destination is largely due to the fact that it makes more holiday dreams come true in a small area than many larger countries you could mention! Thanks to its scenic and climatic diversity, you’ll find glaciers and palm trees and snow and lakes very close together. And with its highly developed tourism and transportation infrastructure, and a clean and safe environment, Switzerland brings it all to be one of the world’s leading tourism destinations.
Since more than 90 years, Switzerland Tourism, the country’s National Tourism Board, is promoting Switzerland as a travel, holiday and convention destination both in Switzerland and abroad. Today, with a team of 240 members of staff, based in 28 countries, Switzerland Tourism is active on 34 different markets. Leadership through quality, dynamism, transparency and mutual agreements are the elements, which form the basis of our business philosophy both on an internal and external level.
In 1998, Switzerland Tourism started to operate in the Peoples Republic of China as the first European National Tourism Organization. Up to now, Switzerland Tourism China runs three offices with eleven staff members all over Greater China (Beijing, Shanghai, and Hong Kong).